Role: Designer
Client: Verizon
Graphic Design, Brand Identity, Packaging, TV Commercial Graphics, Social Media, Website
Straight Talk asked us to evolve its brand identity into a more confident, modern, and distinctive expression while staying true to its bold, no-nonsense personality. I helped develop a cohesive visual system spanning typography, color, photography, graphic elements, and layout, creating a flexible identity designed to scale across digital, social, retail, and campaign applications. The result is a sharper, more expressive brand that puts people and real-life storytelling at the center of the experience.